On this episode of Career College Central Radio we discuss the differences between traditional and non-traditional students and best practices in marketing to them.
Tracy is the director of client relations at EducationDynamics. She works with an incredible team to drive enrollment growth for schools. She helps develop strategy and drive performance to ensure their college and university partners exceed enrollment goals. With almost 20 years of education marketing experience, Tracy has been an integral part in the continued evolution of education marketing strategy. Tracy enjoys sharing what she has learned with the higher education community, and she is a regular speaker at higher education and marketing conferences, including conferences hosted by UPCEA and the American Marketing Association.
More information here: http://www.careercollegecentral.com/traditional-and-non-traditional-student-markets-with-education-dynamics/